According to statistics
, 63% of Americans prefer making a purchase if the website has reviews. Nowadays, users can quickly scan different businesses by checking their reviews and recommendations, and choose the most appropriate service. Also, reviews are similar to word of mouth marketing, with almost 90% of users
trusting online reviews almost as much as personal recommendations.
Reviews influence your SEO. Each new product review means that more unique content appears on your site. This will help you to gain credibility, relevance and to improve search engine rankings. Also, reviews are a great source of feedback from your clients. For more info, you can follow the hyperlink.